New PDF release: Analytics in Smart Tourism Design: Concepts and Methods

By Zheng Xiang,Daniel R. Fesenmaier

ISBN-10: 3319442627

ISBN-13: 9783319442624

This publication offers leading edge examine at the improvement of analytics in trip and tourism. It introduces new conceptual frameworks and size instruments, in addition to purposes and case reports for vacation spot advertising and administration. it's divided into 5 components: half one on go back and forth call for analytics makes a speciality of conceptualizing and enforcing go back and forth call for modeling utilizing great information. It illustrates new how one can determine, generate and make the most of huge amounts of information in tourism call for forecasting and modeling. half makes a speciality of analytics in commute and way of life, offering fresh advancements in wearable pcs and physiological size units, and the consequences for our realizing of on-the-go tourists and tourism layout. half 3 embraces tourism geoanalytics, correlating social media and geo-based facts with tourism statistics. half 4 discusses web-based and social media analytics and provides the most recent advancements in using user-generated content material on the web to appreciate a couple of managerial difficulties. the ultimate half is a set of case reports utilizing web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging on-line reports within the lodge undefined, and comparing vacation spot communications and industry intelligence with on-line resort stories. The chapters during this part jointly describe a variety of diverse techniques to knowing marketplace dynamics in tourism and hospitality.

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Analytics in Smart Tourism Design: Concepts and Methods (Tourism on the Verge) by Zheng Xiang,Daniel R. Fesenmaier

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