An analysis of the ROPO effect in the field of agricultural - download pdf or read online

By Matthias Seitz

ISBN-10: 3656866716

ISBN-13: 9783656866718

examine Paper (undergraduate) from the yr 2014 within the topic enterprise economics - Banking, inventory Exchanges, coverage, Accounting, , language: English, summary: because the electronic transformation of our society, the net has confirmed to be the significant issue influencing a purchase order selection. This paintings has set itself the aim of examining the ROPO influence (research on-line, buy offline) within the technique of buying agricultural coverage items in Germany. The ROPO impression comes into play while buyers fee on the web earlier than they make the acquisition offline. The examine contains the specifics of the product known as "insurance" and the age constitution of German farmers. marketplace reviews of the ROPO impact in deepest insurances from 2012 were analysed to be able to receive an updated assessment of the level of the ROPO impact. The paintings is predicated on a quantitative research that's performed through a cellphone interview with a hundred and forty operations managers of German farms. It contains specific examine of the procuring behaviour and age of the farmers. The ROPO price of German farmers quantities to 47.1%. the method of buying an assurance product should be regarded as being concerning the age of these trying to buy coverage. compared to older farmers, more youthful farmers more and more look for details on-line within the initial level ahead of concluding a transaction of assurance. total, the consequences got result in the realization that the web has a superb impact at the judgements to buy agricultural, insurances, and that this tendency increases as agriculture passes from older to more youthful generations of farmers.

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An analysis of the ROPO effect in the field of agricultural insurance in Germany by Matthias Seitz


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